Working Out What Works: An uncomplicated marketing book to help small businesses understand and improve their branding and digital marketing - Tapa blanda

Sinopsis

Working Out What Works is a marketing book focusing on small businesses who are looking to take charge of their marketing and understand how to grow their brand. Digital marketing can often be seen as confusing to those unfamiliar with it;. There are countless experts offering one size fits all solutions with no consideration to the unique nature of your business or understanding of what your are trying to grow your brand into. Working Out What Works takes an alternative approach. It is not offering a marketing solution or declaring it provides the secret guide to marketing success, but focusses on explaining the marketing theories and processes that can help small businesses get a handle on their marketing. To get the most from your marketing efforts, you need to understand your brand and key digital marketing techniques.This book is designed to help small business owners understand marketing theory and best practices. To understand what can work for their business and get the most from their marketing campaigns. This book will help you understand marketing and how you can work out what marketing success looks like for your business.Learn the importance of defining your brand statement and the importance of staying consistent, identify the best marketing methods, how to define and measure success, utilise analytics to inform your future marketing decisions and grow your brand.

"Sinopsis" puede pertenecer a otra edición de este libro.