A sales guide to selling over the phone, video conferencing, and electronically for professional closers who had mastered the art of selling in person – but are now being asked to sell remotely.Understand the differences between remote and face-to-face selling and master those selling skills.A close friend and sales strategy superstar, Jim Olson, was sharing with me some of the struggles he’s seeing salespeople have. He currently runs an arm of a prestigious pre-hire employee assessment firm. He pointed out that outside sales people are “like turtles on their backs” because they aren’t being allowed to sell in person. Before that conversation I had been focused on helping salespeople find prospects to meet with. In a blinding oversight I assumed sales pipelines were smaller because of the lack of economic activity. He helped me see, instead, that much of this has to do with the need for new skill sets to help closers learn to sell with virtual tools. I started working with sales professionals I coach on developing remote-selling skills and — boom — their pipelines picked up, closes increased, and commission checks started to look good for the first time since 1Q20.In this book I’ll share with you the key skills you need to transition to doing more of the sell remotely. How to get people to meet with you. How to secure follow up meetings. How to relate and position, have presence, and build trust when you can’t look them in the eye. How to move remote prospects through the sales funnel. What techniques to use to close business when you can’t use the corporate card on the golf course or local mahogany-walled steak restaurant. This is a sales guide for professional closers who are being asked to sell remotely. Learn what changes to make, what skills to develop, what tools to use.
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