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Price Analytics: Strategy, Tactics and Execution - Tapa blanda

Sorger, Stephan

 
9798667384281: Price Analytics: Strategy, Tactics and Execution
Tapa blanda
ISBN 13: 9798667384281
Editorial: Independently published, 2020

Sinopsis

Price Analytics: Strategy, Tactics and Execution offers pricing students and professionals a practical, structured and comprehensive guide to price analytics. The book covers a number of price models, considerations, and industry examples to guide students and professionals in their pricing efforts. The insight gained from the content can drive organizational profitability and customer satisfaction. Chapters include: Chapter 1: Introduction; Chapter 2: Price and Economics; Chapter 3: Price and Value; Chapter 4: Price Sensitivity; Chapter 5: Price Psychology; Chapter 6: Basic Price Techniques; Chapter 7: Price Segmentation; Chapter 8: Price Competition; Chapter 9: Price Changes; Chapter 10: Price and Product Management; Chapter 11: Pricing Online; Chapter 12: Price for Business to Business; Chapter 13: Price and Profitability; Chapter 14: Pricing Internationally; Chapter 15: Price Laws and Ethics; Chapter 16: Price Implementation

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Independently published
Año de publicación
2020
Idioma
Inglés
ISBN 13 
9798667384281
Encuadernación
Tapa blanda
Número de páginas
590
Contacto del fabricante
Manufactured by Amazon on behalf of the author
https://www.amazon.es/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburgo