Using Lead Conversions For Donor Acquisition Programs: How To Obtain New Donors for Your Organization at Minimal Costs - Tapa blanda

Cabral, Robin

 
9798629411741: Using Lead Conversions For Donor Acquisition Programs: How To Obtain New Donors for Your Organization at Minimal Costs

Sinopsis

Research has found that the average donor base naturally attritions by somewhere in the range of 10-15% each year. With reduced national average donor retention rates hovering near 48% and a deemphasis on donor acquisition, many smaller to mid-sized nonprofits are facing eroding bases of donor support.An organization can focus on lead conversions with minimal technology and up-front time with the cost of advertising to drive traffic and staff time to acquire new donors through digital lead acquisition.This e-book shares with you what digital lead acquisition is and how to get started building your donor base today.

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