Airline Management: A different View - Tapa blanda

Sinopsis

A revised and enlarged version of the textbook, provides insightful overview of the airlines’ business with unique insider’s perspective.

Airlines’ business models are discussed with the aim of highlighting common mistakes plaguing the industry.
The approach is to look at the customer as the real owner of fortunes and misfortunes of air carriers, as well as pointing the finger at many improper key performance indicators mistakenly used by consultants or other stakeholders.

The new edition proposes several notable changes.

First, a general revision of the layout of the book.

Furthermore, a dedicated effort has been given to a new set of infographics: these have the purpose of providing the reader with some visual aid in order to enforce concepts and to provide additional data.

Finally, an addition of a new chapter: “Operations in Air Transport”. Here is a view of an important part of the airline business.
When describing Airline’s operations, special focus on concepts, rather than embracing a descriptive stance.
So, for example, advanced management philosophies - like LEAN – are discussed and a view on how these new techniques are - or at least should be - implemented in the air transport industry.

"Sinopsis" puede pertenecer a otra edición de este libro.