Sticky Magnets: Email Marketing After iOS15 - Tapa blanda

Sinopsis

On September 20th, 2021, Apple introduced new versions of their operating systems - and forever changed the face of email marketing.

The new privacy features added in these updates (and soon to come to other operating systems like Android) make the old ways of doing things problematic at best, disastrous at worst. A change of this magnitude calls for a paradigm shift. We need to look at new ways to manage email marketing.

We need to embrace the concept of Sticky Magnets. We need to explore how to offer ongoing value from an email signup, rather than a one-time benefit. We need to reassess virtually every aspect of how we manage email marketing, because the impacts of this change are widespread.

This book will teach you how to excel in the new email marketing environment. Within, you'll learn:

• What the changes are, and why they're happening.
• What are sticky magnets, and how to use them.
• How to offer lasting value propositions which make customers want to give you their emails.
• What metrics to use now that open tracking is useless.
• And much, much more!

"Sinopsis" puede pertenecer a otra edición de este libro.