The IABC Guide for Practical Business Communication: A Global Standard Primer - Tapa blanda

Sinopsis

The IABC Guide for Practical Business Communication: A Global Standard Primer follows two previous books that addressed best practices in organizational communication (and the Inside Organizational Communication editions before that). Principles remain stable. Implementation evolves to meet pressing, current organizational needs. The competencies in this collection run the gamut from those expected of business leaders to strategic advisors to generalists/specialists and those just getting started.

While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers.

As you consider the competencies addressed in this book, you will find that its audience is threefold – from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider.

Many authors (colleagues, practitioners, scholars) have reflected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals – from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees, this collection will enhance your progress.

Click the "Look Inside" feature for a glance at the table of contents, or browse the list below:

1. Executive Communication and Coaching, by Adrian Cropley
2. Organizational Culture, by Alison Rankin Frost
3. Organizational Trust: Culture, Context and Communications, by Rob Briggs
4. Business Communications Ethics, by Barbara Puffer
5. Corporate Social Responsibility, by Bish Mukherjee
6. Leading the Communications Function, by Brad Whitworth
7. Strategic Planning, by Jonathan Champ
8. Issues Management, by Theomary Karamanis
9. Change Communication in a Changing World, by Nick Sharp-Paul
10. Crisis Communication, by Tamara Gillis and Christine Kuhinka
11. Communication and Technology, by Shel Holtz
12. Research and Measurement, by Angela Sinikas
13. Internal Communication and Employee Engagement, by Priya Bates
14. Intercultural Communication in the Workplace, by Subhamoy Das
15. The Essential Guide to Corporate Storytelling, by Shawn Callahan, Mark Schenk, Mike Adams and Paul Ichilcik
16. Public Relations, by Dan Tisch Echevarria
17. Reputation Management, by Daniel Munslow
18. Media Relations, by Ayesha R. Lett
19. Investor Relations, by Diane Gayeski
20. Government Relations, by Tracy Imm
21. Social Impact Communication, by Mari Lee
22. Nonprofit and Association Communication, by Susi Maclean
23. Integrated Marketing Communication, by Camille Downing and Jenna Lo Castro
24. Branding With Confidence, by D. Mark Schumann
25. Customer Relations: Meeting Expectations, by Maria Konevitch and Tamara Gillis

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