Consumer and Organizational Behavior in the Age of AI (Advances in Business Strategy and Competitive Advantage) - Tapa blanda

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Kittisak Wongmahesak lectures at North Bangkok University's Faculty of Political Science and directs the Association of Legal & Political Studies. He is also a Research Fellow at Shinawatra University in Thailand and Universiti Sultan Zainal Abidin in Malaysia. His academic influence also extends to Indonesia, where he holds roles such as Adjunct Professor at Sekolah Tinggi Ilmu Administrasi Abdul Haris and various other Indonesian universities, including Universitas Muhammadiyah Sinjai, Makassar, and Sidenreng Rappang. He has served as a Full Professor of Public Administration at Huanghe Business School, Henan University of Economics and Law in China, and University of City Island, Cyprus. Furthermore, he was an Adjunct Researcher at Vietnam’s Ton Duc Thang University and Duy Tan University.

Nattharawee Phongkraphan earned a bachelor degree in Marketing and a master degree in Accounting from Sripatum University, Thailand. She holds a Ph.D. in Natural Resources and Environmental Management from Yala Rajabhat University, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University. Her areas of expertise are accounting research, profit planning and control, and auditing.

Nutnapha Lekhawichit earned a bachelor degree in Management and a master degree in International Business Management from Siam University, Thailand. She holds a Ph.D. in Management from Rajamangala University of Technology Thanyaburi, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University, Thailand. Her areas of expertise are marketing, business management, organizational management, international management, sustainable business, and local enterprise development.