Cases on Metaverse and Consumer Experiences - Tapa blanda

Acerca de los autores

Maria Antónia Rodrigues has a PhD in Communication/Marketing from the University of Vigo a Master’s Degree in Marketing from the University of Porto, and two Bachelor Degrees, one in Marketing and one in International Trade, both from Business School (ISCAP) of the Polytechnic of Porto. She is a researcher at CEOS.PP and a Senior Lecturer at ISCAP, where she is also a member of the Scientific and Consulting Boards, and the Director of the Bachelor Degree in Marketing. She has published several papers and 3 books indexed in SCOPUS and WoS. She has received two awards, and works in Social Sciences with an emphasis on business, services, consumer behavior, and Marketing. Additionally, she has supervised several MSc dissertations, and organizes and participates in several scientific events, seminars, and workshops.

Maria Amélia Carvalho (Ph.D.) is an invited adjunct professor at the Business School of Polytechnic of Porto. She has published papers in the Journal of Marketing Theory and Practice, the International Journal of Tourism Cities, and the Tourism Recreation Research Journal, among others.

Joaquim Monteiro Pratas has a PhD in Business and Management Studies (with a specialization in Marketing and Strategy) from Faculdade de Economia do Porto - University of Porto. Currently, he is an Adjunct Professor at Instituto Superior de Contabilidade e Administração - Instituto Politécnico do Porto (ISCAP - IPP), and invited lecturer in Porto Business School - University of Porto. He is a researcher at Centro de Estudos Organizacionais e Sociais do Politécnico do Porto (CEOS.PP), and at Governance, Competitiveness and Public Policy (GOVCOPP) unit research from Universidade de Aveiro. His main interests involve Retail, Marketing, Management, Sales and Tourism, and has published academic papers and book chapters in these topics.