Supporting Environmental Stability Through Ecotourism - Tapa blanda

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Muhammad Abrar is a professor of management sciences (marketing) and currently serving as a professor/director at Lyallpur Business School, Government College University, Faisalabad, Pakistan. He received his PhD in business administration (marketing) from the Huazhong University of Science and Technology, Wuhan, China. He holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and an M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, and Business Education). He edited the five books published by IGI-Global & Springer Nature. His scholarly peer-reviewed research articles have been published in the top journals, e.g., International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing. He can be contacted at: abrarphd@gmail.com , abrarphd@gcuf.edu.pk

Muhammad Asim Nawaz is an accomplished academic with a diverse educational background. He holds a PhD in Business Management from the University of Science and Technology of China, with a specialization in Marketing. He also has a Master of Sciences in Business Administration from the University of Central Punjab, Lahore, and a Bachelor of Business Administration from the same institution. His research interests include consumer behavior, organic food, health literacy, and business management. As an Assistant Professor at Lyallpur Business School, Government College University, Faisalabad, he has contributed significantly to academia through his publications and thesis supervision. He is currently supervising research projects on eco-tourism, consumer trust, and brand hate. Additionally, he has managed various clubs and events aimed at fostering entrepreneurial spirit and development.

Faiqa Kiran is an assistant professor of Marketing at Lyallpur Business School, Faculty of Economics and Management Sciences, Government College University, Faisalabad. Her research interests include consumer behaviour, social media marketing, and branding. She has supervised many master's and PhD candidates at the business school. She has published research articles in numerous national and international generals. She is enthusiastic about working in challenging situations and completing new projects and assignments.

Fahad Asmi is an adjunct research fellow at Charles Sturt University (Australia) with expertise in sustainable behavior, immersive media in learning, computational social network analysis, scientometrics. He aims to enhance information, media, digital, and research literacies and self-efficacy in society. He has published over 50 papers on sustainable behavior, cyberpsychology, immersive media, business, and agribusiness. Previously, Dr. Asmi worked as a research fellow and associate research fellow at the University of Science and Technology of China (P. R. China). There, he participated in provincial and national research projects, led an inter-university collaboration, organized workshops, and co-supervised graduate students. Dr. Asmi serves on the editorial boards of PLOS One and BMC Psychology. He is collaborating with industry partners like Wanxin Media (P. R. China) and NeoBiz Solutions (United Arab Emirates) on projects related to VR and sustainable apparel, respectively. With this background spanning sustainable behavior, immersive technologies, data science, publishing, and ethical oversight, Asmi brings a wealth of multidisciplinary knowledge and real-world experience to his current academic role and research..