Sinopsis
In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.
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Acerca del autor
David Ocampo-Guzmán is Business Administration Faculty, EAN University, Colombia. He has expertise in defining, aligning, and addressing strategic planning and directing for companies and organizations, especially small and medium-sized firms. (SMEs). Prof. Ocampo-Guzmán is competent in attending organizational restructuring requirements for both private companies as well as public entities, leading assessment and evaluation processes procuring a profound and thorough organizational diagnosis, allowing the implementation of new management models and/or the upgrade of current ones, which include designing and applying Key Performance Indicators (KPIs).
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Models, Strategies and Tools for Competitive Smes
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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs. Nº de ref. del artículo: 9798369340462
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