Propaganda (Original Classic 1928 Edition): The Definitive and Complete Masterwork on Public Relations - Tapa blanda

Bernays, Edward

 
9798350502374: Propaganda (Original Classic 1928 Edition): The Definitive and Complete Masterwork on Public Relations
Tapa blanda
ISBN 13: 9798350502374
Editorial: Maple Spring Publishing, 2025

Sinopsis

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.

First published in 1928, Edward Bernays' Propaganda may be the single most important work on public relations ever to appear.

Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI.

Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

For Bernays, propaganda, or public relations, is intimately linked to a well-functioning democracy. “Today the privilege of attempting to sway public opinion is everyone’s. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis.”

Democratic government is shaped and directed by public opinion. Bernays tells us that public opinion can be shaped in turn. Public relations is an overwhelmingly powerful tool, but one that should always be focused on the long-term advancement of society.

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Acerca del autor

Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life.

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Editorial
Maple Spring Publishing
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798350502374
Encuadernación
Tapa blanda
Número de páginas
128
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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