Artículos relacionados a Mapping Experiences: A Complete Guide to Activating...
Sinopsis
It's not the map. It's the mapping.
Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action. As data and speed increase in the age of AI, teams need a clear way to focus and align. Mapping Experiences puts the customer at the center of team collaboration.
A practical guide for teams, this book teaches how to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface--level optimization--it's about understanding people and building the capability to act on that insight.
This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field:
- Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activities
- Chapters on enterprise challenges, including journey orchestration, employee experience, and strategy
- Case studies showing mapping applications beyond commercial contexts
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Jim Kalbach is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, a leading online whiteboard. He previously worked in various design and innovation consulting roles for large companies, such as eBay, SONY, IBM, EY, LexisNexis, and Citrix.
Jim is the author of several books: Designing Web Navigation (O'Reilly, 2007), Mapping Experiences, 2nd Ed. (O'Reilly, 2020), and The Jobs To Be Done Playbook (Rosenfeld, 2020). In 2023 he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, training, and content.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Mapping Experiences: A Complete Guide to Activating...
Imagen de archivo
Mapping Experiences
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: WO-9798341672291
Comprar nuevo
EUR 39,85
Envío por EUR 7,03
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 15 disponibles
Imagen de archivo
Mapping Experiences (Paperback)
Impresión bajo demandaLibrería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action.This practical guide teaches teams to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface-level optimization-it's about understanding people and building the capability to act on that insight.This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field:Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activitiesChapters on enterprise challenges, including journey orchestration, employee experience, and strategyCase studies showing mapping applications beyond commercial contexts This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9798341672291
Comprar nuevo
EUR 48,05
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Mapping Experiences
Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. 3rd. It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action.This practical guide teaches teams to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface-level optimization-it's about understanding people and building the capability to act on that insight.This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field:Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activitiesChapters on enterprise challenges, including journey orchestration, employee experience, and strategyCase studies showing mapping applications beyond commercial contexts. Nº de ref. del artículo: LU-9798341672291
Comprar nuevo
EUR 51,66
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Mapping Experiences: A Complete Guide to Activating Customer-Centered Collaboration
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9798341672291
Comprar nuevo
EUR 49,54
Envío por EUR 2,67
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Mapping Experiences 3e (eng)
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
Calificación del vendedor: 5 de 5 estrellas
Condición: new. Nº de ref. del artículo: UUACWQQ0W2
Comprar nuevo
EUR 45,33
Envío por EUR 11,00
Se envía de Italia a Estados Unidos de America
Se envía de Italia a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Mapping Experiences
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. 3rd. It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action.This practical guide teaches teams to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface-level optimization-it's about understanding people and building the capability to act on that insight.This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field:Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activitiesChapters on enterprise challenges, including journey orchestration, employee experience, and strategyCase studies showing mapping applications beyond commercial contexts. Nº de ref. del artículo: LU-9798341672291
Comprar nuevo
EUR 58,58
Gastos de envío gratis
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 5 disponibles
Imagen del vendedor
Mapping Experiences
Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -It's not the map. It's the mapping. Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action. As data and speed increase in the age of AI, teams need a clear way to focus and align. Mapping Experiences puts the customer at the center of team collaboration. A practical guide for teams, this book teaches how to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface--level optimization--it's about understanding people and building the capability to act on that insight. This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field: - Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activities - Chapters on enterprise challenges, including journey orchestration, employee experience, and strategy - Case studies showing mapping applications beyond commercial contexts 450 pp. Englisch. Nº de ref. del artículo: 9798341672291
Comprar nuevo
EUR 62,00
Envío por EUR 23,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Mapping Experiences
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -It's not the map. It's the mapping. Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action. As data and speed increase in the age of AI, teams need a clear way to focus and align. Mapping Experiences puts the customer at the center of team collaboration. A practical guide for teams, this book teaches how to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface--level optimization--it's about understanding people and building the capability to act on that insight. This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field: - Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activities - Chapters on enterprise challenges, including journey orchestration, employee experience, and strategy - Case studies showing mapping applications beyond commercial contexts 450 pp. Englisch. Nº de ref. del artículo: 9798341672291
Comprar nuevo
EUR 62,00
Envío por EUR 23,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Mapping Experiences
Librería: Wegmann1855, Zwiesel, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -It's not the map. It's the mapping. Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action. As data and speed increase in the age of AI, teams need a clear way to focus and align. Mapping Experiences puts the customer at the center of team collaboration. A practical guide for teams, this book teaches how to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface--level optimization--it's about understanding people and building the capability to act on that insight. This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field: - Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activities - Chapters on enterprise challenges, including journey orchestration, employee experience, and strategy - Case studies showing mapping applications beyond commercial contexts. Nº de ref. del artículo: 9798341672291
Comprar nuevo
EUR 62,00
Envío por EUR 25,95
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Mapping Experiences (Paperback)
Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. It's not the map. It's the mapping.Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and activation that turn insights into action.This practical guide teaches teams to use alignment diagrams to drive organizational change. Customer experience, UX, product, brand, marketing, and business leaders all shape what customers encounter. Mapping aligns business goals with customer needs across functions to deliver value. It's not just about surface-level optimization-it's about understanding people and building the capability to act on that insight.This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. New content covers trends reshaping the field:Customer-centered collaboration throughout the mapping process, with expanded guidance on facilitating team activitiesChapters on enterprise challenges, including journey orchestration, employee experience, and strategyCase studies showing mapping applications beyond commercial contexts This updated third edition shows how experience mapping evolved from a niche design practice to a core capability. Plus, it adds guidance for using mapping at scale to drive transformation across organizations. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798341672291
Comprar nuevo
EUR 46,27
Envío por EUR 44,34
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles