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Reshaping Business at the Intersection of Neuromarketing and AI - Tapa dura

 
9798337359977: Reshaping Business at the Intersection of Neuromarketing and AI
Tapa dura
ISBN 13: 9798337359977
Editorial: Igi Global Scientific Publishing, 2026

Sinopsis

The landscape of marketing is undergoing a transformation, driven by the integration of AI and neuromarketing. This evolution moves beyond traditional demographic-based approaches to delve into the subconscious drivers of consumer behavior. AI provides the computational power to analyze datasets, automate personalized outreach, and predict trends with unprecedented accuracy. Neuromarketing, through techniques like eye-tracking, EEG, and facial expression analysis, offers direct insights into emotional and cognitive responses, overcoming the limitations of self-reporting. Together, these fields enable hyper-personalization, optimize content and campaigns for maximum subconscious impact, and enhance the overall customer experience. This combination also requires further examination of ethical implications, particularly concerning data privacy, potential manipulation, and transparency, to ensure responsible marketing practices. Reshaping Business at the Intersection of Neuromarketing and AI examines the impact of neuromarketing and intelligent technology techniques on current business practices. It explores the ethical implications of AI, including issues of algorithmic bias and information security. This book covers topics such as consumer engagement, predictive analytics, and e-commerce, and is a useful resource for business owners, psychologists, engineers, academicians, researchers, and scientists.

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Acerca del autor

Fernando Ortiz-Rodriguez is a Full Professor and Head of the Artificial Intelligence and Innovation Lab at Tamaulipas Autonomous University. He was the Executive Director at the International Institute of Studies (IIES). He created the First Business School in Tamaulipas, Mexico. He worked as the Information Technology Manager at Emerson Electric, where he developed more than 40 pieces of software, some of them used globally in Emerson and achieved technology convergence by implementing the first efforts on IoT and Industry 4.0. Fernando is a member of National Systems Researchers (SNI) Level 1 of the National Council of Science and Technology (CONACYT) and INDEX IT Advisor.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Igi Global Scientific Publishing
Año de publicación
2026
Idioma
Inglés
ISBN 13 
9798337359977
Encuadernación
Tapa dura
Número de páginas
535
Editor
Ortiz-Rodriguez Fernando, Sahagun Miguel, Kumar Anuj
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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