Building AI-Driven Decision Making Competencies for Sustainability - Tapa blanda

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Zahid Hussain is a Ph.D. Scholar and postgraduate researcher in Marketing at KASBIT, Karachi, Pakistan. His academic work focuses on AI-driven consumer engagement, branding, and digital transformation. He has co-authored several peer-reviewed articles and is involved in collaborative international research addressing emerging trends in marketing and technological innovation.

Dr Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in academia and research. Dr. Khan holds a Ph.D. from Putra Business School, Malaysia's first AACSB-accredited business institution, and currently serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, he has a significant presence on national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has also authored numerous books with renowned publishers. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. His editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards for national and international journals. This leadership reflects his dedication to elevating academic discourse and encouraging innovation. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellence.

Dr. Abdelrehim Awad is an Assistant Professor of Marketing at the University of Bisha, Saudi Arabia. His research specializes in digital marketing, consumer psychology, and brand loyalty. He has a strong academic and professional background and is engaged in cross-cultural research collaborations focused on marketing in emerging economies.

Bader Ismaeel is a faculty member in the Department of Electronic Marketing and Social Media at Zarqa University, Jordan. His expertise lies in e-commerce, digital communication, and social media analytics. He actively publishes research exploring how digital platforms influence consumer decisions and strategic marketing in the MENA region.

Ahed Al-Haraizah is a faculty member in the Department of Management Information Systems at The World Islamic Sciences and Education University, Jordan. His research interests include information systems, AI integration in business processes, and fintech applications. He contributes to interdisciplinary projects linking technology with business innovation and educational reform.