Artículos relacionados a Sustainable and Inclusive Practices for Building Authentic...

Sustainable and Inclusive Practices for Building Authentic Brands - Tapa blanda

 
9798337345970: Sustainable and Inclusive Practices for Building Authentic Brands
Tapa blanda
ISBN 13: 9798337345970
Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

Sinopsis

In an era where consumers increasingly value authenticity over profit, building authentic brands requires a deep commitment to sustainability and inclusivity. These practices go beyond traditional marketing strategies, using ethical responsibility and social consciousness into the core of brand identity. By prioritizing equitable representation businesses can forge genuine connections while fostering long-term loyalty and trust. Embracing sustainable and inclusive approaches not only enhances brand integrity but also positions companies as forward-thinking leaders in a rapidly evolving global marketplace. Sustainable and Inclusive Practices for Building Authentic Brands explores how sustainability and diversity in marketing strategies. It examines how sustainable and inclusive practices are essential for building authentic brands. Covering topics such as sustainability, marketing, and branding, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academicians interested in understanding the strategies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Zaila Oliveira has a PhD in Management and Business – Specialization in Marketing and Strategy from the University of Porto, Portugal. She teaches at the University of Maia-ISMAI and at the Instituto Superior de Contabilidade e Administração do Porto – ISCAP. Member of CEOS.PP. Researcher in the area of marketing, consumer behavior and sustainability, with published articles, some of them SCOPUS.

Sara Teixeira is a professor at ISCAP - Polytechnic of Porto in several undergraduate and master's degrees. Professor in the Postgraduate course in Digital Marketing and e-commerce at Instituto Superior do Vouga, Member of the scientific committee, and professor in the Postgraduate course in Digital Content Marketing & Analytics at Porto Executive Academy - ISCAP. She holds a PhD in Communication from the University of Vigo, a master's degree in Digital Marketing and a degree in Marketing. Her main research areas are marketing, marketing and consumer behavior. She is a collaborating member of the Research Center in Social and Organizational Sciences of the Polytechnic of Porto - CEOS.PP.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
IGI GLOBAL SCIENTIFIC PUBLISHING
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798337345970
Encuadernación
Tapa blanda
Número de páginas
540
Editor
Oliveira Zaila, Teixeira Sara
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania