Navigating Simulations in Marketing for Strategic Success - Tapa blanda

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Andreas Masouras is an Associate Professor of Communication and Marketing in the Department of Economics & Business at Neapolis University. He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. The title of his doctoral dissertation is “Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus,” which is available in the National Archive of Doctoral Dissertations. He coordinates the following programs: the conventional MBA, the distance MBA (English-speaking), and the MBA in Tourism (distance learning). He is actively writing scientific articles and participates in international conferences. His book, “Entrepreneurship in Small and Medium-Sized Enterprises” has been indexed in the Scopus book list.

Marcos Komodromos is a Professor at the Department of Communications at the University of Nicosia. He is a Chartered PR practitioner (Ch. PR) and a member of the Chartered Institute of Public Relations (CIPR) in Great Britain. Dr Komodromos holds two Master’s degrees, one in Communication and another in Management. He completed his PhD in Business Administration, focusing on organizational justice, trust, and organisational change management. Dr Komodromos has been an active member of various professional associations and organizations in Cyprus and the UK. He has over 20 years of experience in the media industry, particularly in radio and TV, and has many media projects to his credit. Currently, he is a consultant in strategic corporate communication, digital media, and marketing communication for organizations in Cyprus and abroad. He is also a certified trainer and coach for employees in the areas of marketing communications, digital marketing and social media, leadership, media training, and management. Dr Komodromos has published extensively on marketing communications, public relations, digital marketing, organizational behavior and management, change management, internal communication, and corporate social responsibility.