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Transforming Business Practices With AI-Powered Green Marketing - Tapa blanda

 
9798337330181: Transforming Business Practices With AI-Powered Green Marketing
Tapa blanda
ISBN 13: 9798337330181
Editorial: IGI Global, 2025

Sinopsis

As businesses face growing pressure to align with environmental sustainability, the integration of artificial intelligence (AI) into green marketing offers transformative potential. AI enables companies to analyze consumer behavior, optimize resource use, and deliver personalized eco-conscious messaging, enhancing both efficiency and environmental responsibility. This convergence empowers organizations to meet sustainability goals without compromising profitability. It also fosters more informed, value-driven consumer choices, reinforcing a culture of environmental accountability. In the broader societal context, these practices contribute to a more sustainable global economy and support the transition toward greener industries. Transforming Business Practices With AI-Powered Green Marketing explores how AI technologies have revolutionized green marketing and sustainable business strategies. This book provides an in-depth analysis of AI applications in eco-conscious branding, consumer behavior, and regulatory frameworks. Covering topics such as marketing, AI, and sustainability, this book is an excellent resource for business professionals, policymakers, and sustainability leaders who seek to understand AI s role in advancing green marketing.

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Acerca del autor

Dr. Arshi Naim , is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, began with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 86 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence.

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Editorial
IGI Global
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798337330181
Encuadernación
Tapa blanda
Número de páginas
404
Editor
Naim Arshi
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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