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Navigating Entrepreneurial Opportunities in the Metaverse - Tapa dura

 
9798337329437: Navigating Entrepreneurial Opportunities in the Metaverse
Tapa dura
ISBN 13: 9798337329437
Editorial: Igi Global Scientific Publishing, 2025

Sinopsis

As the digital frontier expands, the metaverse is emerging as a transformative space for innovation and connection. Blending immersive technologies like virtual reality and blockchain, the metaverse offers entrepreneurs a great opportunity to build new business models and create and redefine customer engagements with virtual environments. From virtual real estate and digital fashion websites that create interactive experiences and spaces, this evolving ecosystem is opening doors to businesses that were once unattainable. Navigating entrepreneurial opportunities in the metaverse requires not only technological savvy but also a deep understanding of digital culture, user behavior, and the evolving legal and economic frameworks that shape this new digital economy. Navigating Entrepreneurial Opportunities in the Metaverse explores how entrepreneurs in the virtual realm are capitalizing on this emerging domain by establishing virtual establishments to serve the expanding user community of the metaverse. This book discusses how entrepreneurs are now taking the lead in coming up with efficient marketing techniques to provide their customers with genuine virtual experiences. Covering topics such as entrepreneurship, metaverse, and virtual reality, this book is an excellent resource for business leaders, entrepreneurs, policymakers, researchers, academicians, and more.

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Acerca del autor

Dr. Azman, N. is a lecturer in Faculties of Business Management and Professional Studies, Management and Science University, Shah Alam, Selangor, Malaysia. She holds a doctoral degree in Business Management "Consumer behavioural intention in healthy food product" from Management and Science University (MSU). With the strong 7 years industrial experience, her particular specialization is digital marketing, big data, management, human resources, consumer behavior and marketing. She also receives Certified Marketing Professional from American Industrial Certification Institute for completing marketing professional courses. She has participated and presented research papers in several International academic conferences.

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Editorial
Igi Global Scientific Publishing
Año de publicación
2025
Idioma
Inglés
ISBN 13 
9798337329437
Encuadernación
Tapa dura
Número de páginas
300
Editor
MD Nayan Syafiqah, Norhidayah Azman, Umar Aeshah, Imtiaz Aisha
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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