Opportunities and Challenges of AI in Micro, Small, and Medium-Sized Enterprises - Tapa dura

 
9798337328171: Opportunities and Challenges of AI in Micro, Small, and Medium-Sized Enterprises
Tapa dura
ISBN 13: 9798337328171
Editorial: Igi Global Scientific Publishing, 2026

Sinopsis

Artificial intelligence (AI) is transforming how micro, small, and medium-sized enterprises (MSMEs) operate, enabling them to compete more effectively in increasingly digital markets. By automating routine tasks, personalizing customer interactions, and providing data-driven insights, AI enhances operational efficiency and strategic decision-making. It also supports supply chain optimization and strengthens cybersecurity, both of which are critical for long-term resilience. As digital tools become more accessible, AI adoption among MSMEs has the potential to drive inclusive economic growth and innovation. This shift not only improves business outcomes but also contributes to broader societal progress by empowering smaller enterprises. Opportunities and Challenges of AI in Micro, Small, and Medium-Sized Enterprises explores the impact of AI on MSME management. It identifies opportunities and challenges related to AI and MSME management. Covering topics such as artificial intelligence, digital transformation, and sustainability, this book is an excellent resource for entrepreneurs, policymakers, academicians, business leaders, graduate students, and more.

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Acerca de los autores

Rafael Pérez-Uribe , Doctor in Business Sciences Nebrija University. Diploma of Advanced Studies in Applied Economics, Nebrija University. Master in Organization Management EAN University. Maître es Sciences Université du Québec a Chicoutimi. Specialist in Evaluation and Construction of Management Indicators for Higher Education, School of Business Administration. Postgraduate studies such as Kenkyusei (Researcher attached) in Total Quality Control and Quality Circles, Fukushima University, Japan. Business Administrator, Jorge Tadeo Lozano University. Former Full professor assigned to the Research Department and director of the management research group of large, small, and medium-sized companies (G3PYMES-A1 in Minciencias until 2020) of the EAN University. At the present time, Senior Researcher categorized by Minciencias; Currently Independent Management Consultant and Professor and Minciencias Senior Researcher in Invesproject. Modeling expert. He has participated in the structuring in many management models that include diagnosis, evaluation, and organizational intervention.

Maria Ramírez-Garzón holds a PhD in Administration from the University of Celaya (Mexico); Master's in Teaching from the University of La Salle (Colombia); Business Administration from EAN University (Colombia); Independent Professor of Management and Minciencias Junior Researcher at Invesproject (Colombia).

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Editorial
Igi Global Scientific Publishing
Año de publicación
2026
Idioma
Inglés
ISBN 13 
9798337328171
Encuadernación
Tapa dura
Número de páginas
385
Editor
Pérez-Uribe Rafael Ignacio, Ocampo -Guzmán David, Ramírez-Garzón Maria Teresa, Lozano-Correa Luz Janeth
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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