Driving Transformational Innovation With Social Creativity - Tapa blanda

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Professor Ziska Fields is an Associate Professor at the College of Business and Economics, Department of Business Management at the University of Johannesburg (UJ). She is an International Advisory Board member and the International Ambassador for the World Creativity and Innovation (WCI) in South Africa. This role fosters creativity by promoting, empowering, and supporting WCIs creativity mission. Prof Fields is an external researcher and habilitator at the Chair of Innovation Research and Technology Management, Chemnitz University of Technology. She is a Foursight Certified Facilitator and a Neethling Brain Instruments (NBI) Practitioner, focusing on identifying and developing people's preferred thinking styles and problem-solving preferences and helping them think more creatively, innovatively and critically. Her main research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. She published nine edited books titled 'Incorporating Business Models and Strategies into Social Entrepreneurship' (indexed by Scopus), 'Collective Creativity for Responsible and Sustainable Business Practice' (indexed by Scopus), 'Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution,' 'Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution,' 'Imagination, Creativity and Responsible Management in the Fourth Industrial Revolution,' 'Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems,' (indexed by Scopus), 'Achieving sustainability using creativity, Innovation, and education: a multidisciplinary approach,' 'Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration' (indexed by Scopus) and 'Impacts of Generative AI on Creativity in Higher Education.' Professor Fields firmly believes that education, creativity, innovation, and entrepreneurial action can help people create a better and sustainable future for themselves and society.

Stephan Sonnenburg is an Associate Professor of Branding, Creativity, and Innovation Management at ICN Business School. With over 20 years of experience bridging academia and industry in creativity, marketing, and advertising, Stephan combines practical expertise with theoretical insight. He holds a PhD in Philosophy and a Master’s in Communication Studies from the University of the Arts Berlin. His published work appears in renowned journals, including , , , , and . Stephan’s research primarily explores co-creative branding, the dyna