Digital Technologies and Transformations in Public Administration, Engineering, and Sustainable Business - Tapa dura

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Arshi Naim is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, began with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 77 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence.

Anuj Kumar works as Head of Research and Associate Professor, at Rushford Business School, Switzerland. He is also associated with INTI International University, Malaysia as a Research Fellow (Honorary Role). His significant thrust areas are marketing, international business, and general management. He has completed an M.Sc. in International Business from University College Dublin, Michael Smurfit Graduate Business School, Ireland (Ranked among the top 200 colleges of the world – QS World ranking). He has completed PhD from Aligarh Muslim University (Central University). He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Dr. Kumar has over eighty publications (Scopus- 48, ABDC- 25, Web of Science- 26, SCI-3). He also has three e-books and five book chapters to his credit (two are Scopus-indexed). He has published several cases in Emerald Emerging Case Studies (Scopus), International Social Science Journal (ABDC-B and Scopus), Small Enterprise Research (Scopus and Web of Science), Case Centre-UK, and other reputed Scopus, ABDC, and Web of Science journals. He has three internationally granted patents by South Africa and one patent granted by the Indian Government.