The Future of Classical Music - Part 2 - Tapa blanda

Sinopsis

A collection of articles, talks, and ideas

Change is ever-present in our society. It is an immovable constant in our lives. Looking back at the past, we find countless examples where those who refused to change were condemned to the history books, and those who embraced it went on to succeed and define the world we live in.

The digital age has radically accelerated change and disruption in our society. New technology has touched all aspects of our lives, and the digital world has fundamentally changed how we interact with each other and what consumer behaviour is like. With the AI revolution well underway, change and disruption will only increase.

And yet, the classical music industry has not only failed to acknowledge how radical and disruptive a time we are living in, but is also systemically resistant to change. As a result, we often find ourselves far behind the rest of the world and the societies we live in.

We are now seeing greater challenges for the classical music industry worldwide. Changes in audience behaviour, reductions in all forms of funding, and the constant battle to stay connected and relevant to the world we live in. These are all existential threats to our existence. The choice we face is simple, adapt or die.

This book exists as a call to action. It is for those trying to bring about change in an industry that resists the inevitable

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