The Short-Term Trap: Why we mess up our future - and how to fix it - Tapa blanda

Sinopsis

SHORT-TERM HAPPY OR LONG-TERM SMART?

It is clear to everyone: People and organizations are demonstrably much healthier and more successful if they do not let their current emotions dominate their decisions, but rather decide for long-term gains.

But this is exactly what humans are not made for.

People act irrationally: Couch or exercise? Spend or invest? Gasoline car or climate protection? We consume and sloth ourselves into poverty and sickness because we prefer to feel comfortable rather today than tomorrow.

We have good goals and resolutions, but when the day comes to act future-intelligently, we fail. So we damage our health, our relationships, our companies and organizations, and also our planet. Why do we behave so future-stupidly?

Our brains are made for a life in the here and now. Numerous studies show that we too often choose the option that is most pleasant in the here and now. Even though we know that other alternatives would be more intelligent in the long term.

Prof. Dr. Pero Micic takes you on a journey of insights in search for solutions for our society, for companies, for all of us. He explains on the basis of psychology, behavioral economics and neuroscience, how we can overcome the short-term trap in our heads. If we learn now to behave more future-intelligently, it is not too late.

Prof. Dr. Pero Micic is the founder and CEO of FutureManagementGroup AG and one of the leading experts for foresight and strategy.

www.FutureManagementGroup.com

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