The Psychology of FinTech: How Behavioral Science Drives Financial Product Success (And Why Most Apps Fail) - Tapa blanda

The Psychology of FinTech (Paperback)

Paperback. Condición: new. Paperback. In the fast-moving world of financial technology, product success isn't just about algorithms or design-it's about understanding how people actually behave with money.The Psychology of FinTech is a groundbreaking guide that merges behavioral science with product strategy to reveal why most financial apps fail-and how to build ones that truly stick.Written for product managers, financial advisors, and UX leaders, this book dives deep into cognitive biases, trust design, decision friction, and habit loops to help you build smarter financial products that change behavior at scale.With insights drawn from psychology, behavioral economics, and Dr. Rajan Nagarajan's decade-long experience in FinTech innovation, this book offers a clear, ethical, and practical framework to turn theory into results.Whether you're building the next savings app, robo-advisor, or decentralized finance tool, this is your behavioral playbook.Ideal for readers of: Nudge by Richard ThalerHooked by Nir EyalThe Behavioral Investor by Daniel CrosbyFinTech professionals designing behavior-driven systems This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798290203492

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