AI for Marketers: The Complete, No-Fluff Guide (AI for Professionals) - Tapa blanda

AI for Marketers (Paperback)

Paperback. Condición: new. Paperback. AI for Marketers: Unlock the Power of Intelligent MarketingModern marketing is being rewritten by artificial intelligence-and the marketers who understand how to use it are gaining a decisive competitive edge. AI for Marketers is a practical, comprehensive guide that shows you exactly how to apply AI marketing, AI for marketing, and AI digital marketing strategies to elevate every stage of your marketing funnel.Whether you're a beginner exploring using AI for marketing or a seasoned professional ready to build AI-driven systems, this book provides the roadmap you need to thrive in an AI-first world.Transform the Way You Work with AIIn clear, non-technical language, you'll learn how machine learning, deep learning, NLP, and large language models are reshaping consumer behavior analysis, content creation, advertising, and personalization. Discover how today's most successful brands use AI in advertising, dynamic targeting, recommendation engines, and predictive analytics to outperform the competition.You'll also gain a deep understanding of the data foundations behind intelligent marketing-from CDPs to first-party data strategies-and how to build a scalable AI-ready infrastructure.What You'll Learn Inside Part I: Foundations of Modern AI MarketingUnderstand the evolution from digital to intelligent marketing, the capabilities and limitations of AI systems, and why AI is now essential, not optional.Part II: Practical Applications Across the Marketing SpectrumMaster the most important use cases, including: AI for market research and customer insightsAI-powered segmentation, forecasting, and social listeningGenerative AI for ideation, copywriting, and content productionAI content marketing workflows for SEO, visuals, and brand consistencyHyper-personalization across email, websites, and campaignsAI in advertising for real-time bidding, targeting, and dynamic creative optimizationPart III: Strategy, Implementation & MeasurementLearn how to assess AI maturity, select tools, build an AI implementation roadmap, upskill your team, and measure ROI far beyond basic metrics.Part IV: Real-World Case StudiesSee how global brands and small businesses alike are achieving breakthrough results with AI for marketers techniques and intelligent automation.Part V: Ethics, Governance & the Future of AINavigate AI bias, transparency, data privacy, and the evolving role of marketers in an AI-driven business environment.Build the Skills That Make Marketers Future-ProofYou'll also gain access to practical appendices including a glossary, vendor evaluation checklist, ready-to-use marketing prompt templates, and a directory of top platforms for AI powered marketing and automation.Who This Book Is ForDigital marketers embracing next-gen toolsContent creators, strategists, and brand managersPerformance marketers and advertising professionalsBusiness owners adopting AI in digital marketingAnyone who wants to stay relevant in the age of intelligent marketingAI for Marketers is your essential guide to confidently leveraging artificial intelligence for better insights, faster workflows, higher performance, and measurable results.The future of marketing belongs to those who know how to use AI. Start your transformation today. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798276182643

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