Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer (The Strategy Nexus: Business & Brand Insights) - Tapa blanda

Chipotle (Paperback)

Paperback. Condición: new. Paperback. Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer traces the complete journey of Steve Ells' revolutionary burrito chain from a single Denver location in 1993 to a $12 billion enterprise that redefined American dining. This comprehensive case study examines how Chipotle's "Food with Integrity" philosophy created the fast-casual category, survived the devastating 2015-2018 food safety crisis that destroyed billions in shareholder value, and rebuilt through digital transformation under new leadership. A compelling analysis of entrepreneurship, crisis management, and the ongoing tensions between authentic values and industrial-scale operations in modern business.Note: This case study was written with AI assistance and presents one interpretation of Chipotle's business evolution. Readers should independently verify specific financial figures, dates, and operational details. AI-generated content may contain factual errors or inaccuracies. Strategic interpretations and causal relationships discussed represent analytical perspectives that may differ from official company positions or alternative expert opinions. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798266840492

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