The Commodification of Happiness: Joy Converted into a Language of Consumption (The World as Market) - Tapa blanda

The Commodification of Happiness (Paperback)

Paperback. Condición: new. Paperback. Not every joy is spontaneous. Not every smile comes from within. We live under the light weight of a happiness that is no longer felt - only displayed. Turned into product, joy now obeys the logic of consumption: it must be desired, purchased, performed, repeated. And what doesn't fit this affective aesthetic is treated as failure. This book offers a critical journey through the contemporary languages of well-being. From social media to therapeutic markets, from advertising lightness to the silencing of sorrow, what emerges is a symbolic regime where happiness functions as mandate, as performance, as subjective duty. Life is no longer something to be lived - it must appear to be going well. Along the way, we begin to see the outlines of a culture that aestheticizes healing, normalizes emotions, and commercializes hope. To think joy, here, is also to disobey its imposition. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798263555818

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