Driving Digital Consumer Value With Green Marketing Approaches - Tapa dura

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Dr. Saleem Mushtaq is a results-driven professional with 19 years of combined experience in corporate and academia, specializing in corporate training, relationship marketing, and business management. With 12 years of expertise in relationship marketing, product management, and professional training, followed by 7 years in academia, he has contributed extensively through delivering corporate workshops, executive education, teaching, research, and leading business departments.

Dr. Katerina Beta is a distinguished academic, researcher, and consultant with over 11 years of combined industry and higher education experience. Currently Associate Dean at Global University College (Ajman, UAE), she leads on academic quality, programme development, and strategic growth. She has also served as Lecturer, MBA Associate Course Director, and academic leader at Coventry University. Alongside her academic career, she delivers consultancy and training in leadership, strategy, entrepreneurship, project management, and digital transformation, with a particular focus on AI and data analytics.

Varinder Singh Rana is presently working as Department Chair of Hospitality and Tourism Management at City University Ajman, Ajman, UAE. He received his Doctorate (Ph.D.) in Hospitality from Amity University, Noida, and completed his post-graduation in Hotel Management and Catering Technology from St Peters University, Chennai. He obtained his Bachelor's in Hotel Management from Bangalore University in 2001. He has over 21 years of experience in Academia and Industry. He has provided his services to CT University, GNA University, Lovely Professional University, Punjab Tourism Development Corporation, and various reputed hotels. He has 12 National records in the Limca Book of Records. He is a member of the Board of Management and the Board of Studies of various Universities. He has authored 12 books and 32 research papers in International Journals. He has a vast experience in research and he has organized more than 20 International conferences. He has been invited as a keynote speaker, session chair, and panelist in more than 50 research conferences and seminars. He is a member of the editorial board of five International and three National Journals. He is a certified hospitality educator from American Hotel and Lodging Education Institute. He is the General Secretary of the Chefs Association of Five Rivers which is the nodal body of the Indian Federation of Culinary Associations (IFCA). He served as head chef to the honorable President of India and the President of the Republic of Afghanistan during their visit to Punjab. He is a certified Master Trainer of the Food Safety and Standards Authority of India. He has been awarded by Phagwara Administration for outstanding professional work in 2017. He has been awarded the Best Culinary Educator award by the Indian Federation of Culinary Association (A Nodal Body of the Ministry of Tourism, Government of India). He grabbed Two Silver Medals and one Bronze medal for the Republic of India at the International Culinary Challenge, Uzbekistan where 22 countries participated. He has been associated with many projects of the Punjab Heritage and Tourism Promotion Board (PHTPB).