Marketing Reality: Strategy, Positioning, and Responsibility: 3 (Reality Deskbooks) - Tapa blanda

Marketing Reality (Paperback)

Paperback. Condición: new. Paperback. This book is not written for a mass audience. The book Marketing Reality is intended for: - experienced professionals working inside real systems rather than academic models;- senior leaders and lead practitioners - managers, marketers, art directors, strategists, operational and creative leads;- consulting and agency teams carrying responsibility for decisions rather than presentations;- educators in management, marketing, design, and applied disciplines;- senior students prepared for real professional responsibility without protective abstractions. This book is not motivation, not a methodology, not a textbook, and not a collection of practices. It does not offer frameworks, tools, step-by-step systems, success cases, or inspirational narratives. Nothing in this text is designed to be extracted as a "practice" or applied as a reusable recipe. This text is not meant to be read quickly or linearly. It assumes slow reading, non-linear movement, and return. There is no promise of outcome, improvement, or efficiency. Value is created through sustained cognitive effort rather than utility. This book is autonomous, yet it strengthens a broader body of work concerned with work, form, position, and responsibility. Together, these texts form a closed architecture of thinking rather than a modular library of ideas. This is not a product for everyone - and it is designed that way. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798250675406

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