Demographics for Business and Pleasure: A Personal Introduction to Demography - Tapa blanda

Demographics for Business and Pleasure (Paperback)

Paperback. Condición: new. Paperback. Demographics for Business and Pleasure is a personal introduction to the field of demography. The author takes you through some of his experiences as he immersed himself in a lifelong journey as a professional demographer. [Easy-to-read yet Rigorous] The book is an easy-to-read but rigorous guide to the nuts and bolts of the discipline. Readers will find the "demographic perspective" a useful tool for asking the right questions about demographic trends, locally and globally. Business students can use the "demographic perspective" to better understand their target markets, and they will be able to understand the demographic drivers of consumer market growth. [Original Analysis of US Migration Trends] Each chapter contains a sampling of the kinds of analysis that demography brings to the table. The focus is on "getting the demographics right," not hyping some demographic trend that may cause a problem for humankind. [Fun Facts without the Hype] If you are just curious about how all the demographic variables fit together, this book is for you. Next time you hear someone promote the "end of the world" due to demographic change, you will be able to provide a more realistic perspective. I hope you enjoy this story as much as I enjoyed bringing it to you! This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798248028429

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