The Messy In-Betweens: When AI Changes Everything, All at Once - Tapa blanda

The Messy In-Betweens : When AI Changes Everything, All at Once

Taschenbuch. Condición: Neu. Neuware - You are not behind. You are in between.Every marketing professional right now is navigating the same disorienting space: past where the old playbook worked, but not yet where the new one exists. That space has a name. It is called a threshold. And the way you cross it, deliberately, with your judgment intact, determines what you carry to the other side.The Messy In-Betweens maps the territory most AI books skip. Not the tools. Not the hype. The human experience of the crossing itself, unfolding at multiple levels at once: your own identity and craft, your team's psychology and trust, your customers' shifting sense of what authentic means.Drawing on behavioral research, real-world governance failures, and three decades of navigating every major marketing technology shift, Harvey Morris gives you a terrain map for the specific crossing points where The In-Between is most concentrated and most consequential.The navigational skills matter more than the arrival.You can't keep up with AI. No one can. So instead, decide what to carry across. Nº de ref. del artículo: 9798234151278

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