Sinopsis
"Price is the moment of truth. It is the intersection of the value you create and the value you capture."
Every business sets prices, but very few do so strategically. Most organizations leave a massive amount of invisible value on the table by relying on gut feeling, historical precedent, or competitor moves.
Pricing Management: The Definitive Business Guide is a comprehensive roadmap for leaders who want to master the most powerful lever in business. Moving beyond academic abstraction, this guide provides actionable frameworks for the four pillars of modern pricing: Strategy, Psychology, Analytics, and Technology.
Inside, you will discover:
The Value Framework: How to move from cost-plus models to Economic Value Estimation (EVE).
Pricing Psychology: Leveraging Behavioral Economics, Anchoring, and the "Left-Digit Effect" to influence perception.
Data-Driven Precision: Mastering the Pocket Price Waterfall, Break-Even Analysis, and Elasticity.
The Digital Frontier: Implementing Algorithmic Pricing, Machine Learning, and CPQ systems to scale your strategy.
"Sinopsis" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Pricing Management: A complete Guide
Imagen de archivo
Pricing Management (Paperback)
Impresión bajo demandaLibrería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. "Price is the moment of truth. It is the intersection of the value you create and the value you capture."Every business sets prices, but very few do so strategically. Most organizations leave a massive amount of invisible value on the table by relying on gut feeling, historical precedent, or competitor moves.Pricing Management: The Definitive Business Guide is a comprehensive roadmap for leaders who want to master the most powerful lever in business. Moving beyond academic abstraction, this guide provides actionable frameworks for the four pillars of modern pricing: Strategy, Psychology, Analytics, and Technology.Inside, you will discover: The Value Framework: How to move from cost-plus models to Economic Value Estimation (EVE).Pricing Psychology: Leveraging Behavioral Economics, Anchoring, and the "Left-Digit Effect" to influence perception.Data-Driven Precision: Mastering the Pocket Price Waterfall, Break-Even Analysis, and Elasticity.The Digital Frontier: Implementing Algorithmic Pricing, Machine Learning, and CPQ systems to scale your strategy. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9798196707117
Comprar nuevo
EUR 10,52
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Pricing Management
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: L2-9798196707117
Comprar nuevo
EUR 11,38
Envío por EUR 3,87
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Pricing Management (Paperback)
Impresión bajo demandaLibrería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. "Price is the moment of truth. It is the intersection of the value you create and the value you capture."Every business sets prices, but very few do so strategically. Most organizations leave a massive amount of invisible value on the table by relying on gut feeling, historical precedent, or competitor moves.Pricing Management: The Definitive Business Guide is a comprehensive roadmap for leaders who want to master the most powerful lever in business. Moving beyond academic abstraction, this guide provides actionable frameworks for the four pillars of modern pricing: Strategy, Psychology, Analytics, and Technology.Inside, you will discover: The Value Framework: How to move from cost-plus models to Economic Value Estimation (EVE).Pricing Psychology: Leveraging Behavioral Economics, Anchoring, and the "Left-Digit Effect" to influence perception.Data-Driven Precision: Mastering the Pocket Price Waterfall, Break-Even Analysis, and Elasticity.The Digital Frontier: Implementing Algorithmic Pricing, Machine Learning, and CPQ systems to scale your strategy. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798196707117
Comprar nuevo
EUR 15,12
Envío por EUR 43,51
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
Pricing Management : A complete Guide
Publicado por
Createspace Independent Publishing Platform Mai 2026, 2026
ISBN 13: 9798196707117
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware - 'Price is the moment of truth. It is the intersection of the value you create and the value you capture.'Every business sets prices, but very few do so strategically. Most organizations leave a massive amount of invisible value on the table by relying on gut feeling, historical precedent, or competitor moves.Pricing Management: The Definitive Business Guide is a comprehensive roadmap for leaders who want to master the most powerful lever in business. Moving beyond academic abstraction, this guide provides actionable frameworks for the four pillars of modern pricing: Strategy, Psychology, Analytics, and Technology.Inside, you will discover: - The Value Framework: How to move from cost-plus models to Economic Value Estimation (EVE).- Pricing Psychology: Leveraging Behavioral Economics, Anchoring, and the 'Left-Digit Effect' to influence perception.- Data-Driven Precision: Mastering the Pocket Price Waterfall, Break-Even Analysis, and Elasticity.- The Digital Frontier: Implementing Algorithmic Pricing, Machine Learning, and CPQ systems to scale your strategy. Nº de ref. del artículo: 9798196707117
Comprar nuevo
EUR 10,57
Envío por EUR 60,35
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 2 disponibles