Artículos relacionados a Grocery Retail: The Complete Industry Guide: How It...

Grocery Retail: The Complete Industry Guide: How It Works, How to Win, and How to Build a Career: Formats, Strategy, Category Management, Digital, and the Future of Retail - Tapa blanda

Cole, Marcus

 
9798190727401: Grocery Retail: The Complete Industry Guide: How It Works, How to Win, and How to Build a Career: Formats, Strategy, Category Management, Digital, and the Future of Retail

Sinopsis

The definitive guide to the grocery retail industry: how it works, how to win in it, and how to build a successful career in it.

Grocery retail is worth over $12 trillion globally. It is the world's most essential industry. And it is changing faster than at any point in its history.

This comprehensive guide covers everything you need to know:

  • How the industry works: formats, players, supply chain, and the economics of thin-margin retail
  • Competitive strategy: positioning, assortment, pricing, loyalty, and store development
  • Running a store: layout, team management, inventory, P&L, and compliance
  • Category management: data analysis, assortment optimization, and trade promotions
  • The digital revolution: e-commerce, omnichannel, AI, loyalty apps, and sustainability technology
  • Selling to retailers: buyer negotiations, trade marketing, and how to grow in the channel
  • Building a career: roles, entry points, skills, and progression paths
  • The future: discounters, sustainability, new formats, and scenarios to 2030
With a comprehensive glossary of grocery retail terms.

Whether you work in retail, supply to retailers, or are entering the industry for the first time -- this is the guide the industry needed.

"Sinopsis" puede pertenecer a otra edición de este libro.