Strategy: A Strategic Financial Approach to Building a Winning Company - Tapa blanda

Sinopsis

A strategy that doesn't reach your numbers isn't a strategy.

Most owners are working hard on the wrong things, not because they're lazy or unfocused, but because nobody ever showed them how the two connect.

This book connects them. You'll learn how to find the constraint that's actually costing you the most money, decide which customers and markets are worth pursuing, see where margin is leaking out of your operations, and measure whether the business is creating value or just growing. Then you'll put a rhythm in place to keep it on track.

Steve Coughran started his first business at 16, became a CPA, and later ran finance for a billion-dollar construction company through a turnaround. He's worked inside hundreds of businesses since, and the pattern is the same in almost all of them.

If your strategy and your financials have never lined up, this book will show you how to fix that.

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