THE ART OF IP LICENSING: What Every Business Leader Should Know Before You Sign (IP Strategy for Business Leaders) - Tapa blanda

Sinopsis

Your company owns things other people would pay to use. This book shows you how to get paid without losing the store. Every time you connect to Wi-Fi, you are using technology from Australia's national science agency, CSIRO.

In the early 1990s its radio astronomers were trying to detect exploding black holes. They failed. But along the way they found a way to pull a clean radio signal out of a room full of echoes, and they patented it. Years later the industry built that method into the Wi-Fi standard and shipped it in millions of devices without asking. CSIRO had no factory, no brand, and no sales force. It had a patent and the right to say no. By 2012 that right had brought in more than $430 million.

That is licensing. Behind almost every product you use, someone decided who could make it, under what name, to what standard, and for what price. Get that agreement right and it pays for decades. Get one word wrong and a global launch stops. In 1989 the word was "computer," and the product was Tetris. Twenty words on a first-day form decided who owned an HIV test. A toy inventor lost his royalties because his contract never said when they ended.
The Art of IP Licensing tells those stories, then hands you the questions to ask before you sign. Sixteen chapters, each opening with a real deal, explain how licenses work in plain language. No law degree needed, and a checklist at the end of every chapter.

INSIDE, YOU'LL FIND OUT:
· Where Wi-Fi really came from, and how a science agency turned a failed experiment into $430 million
· How one word froze the launch of Tetris on Nintendo
· Why the Beatles' company sued Apple twice, and what the second settlement cost
· How a $1.5 billion verdict against Microsoft disappeared, even though Microsoft held a valid license
· How Intel and AMD went from partners to opponents, and how a 2009 settlement ended with a $1.25 billion payment
· Why Stanford licensed gene-splicing cheaply to everyone, and earned about a quarter of a billion dollars
· What a Kentucky colonel's handshake deal has to do with Kentucky Fried Chicken
· How a bankruptcy nearly took a sportswear brand away from its licensee

Your company owns things other people would pay to use. This book shows you how to get paid without losing the store.

Written by Fas Mosleh, former Director of the HP Intellectual Property Business, who has spent more than fifteen years acquiring, licensing, and monetizing intellectual property.

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