Analytics for Celebrity & Brand Managers: A Practical Guide to Audience Intelligence, Social Media Analytics, Brand Partnerships, Campaign ROI, AI, and Personal Brand Growth - Tapa blanda

Analytics for Celebrity & Brand Managers (Paperback)

Paperback. Condición: new. Paperback. Turn Influence Into Measurable Brand and Commercial ValueA celebrity today is more than an entertainer, athlete, creator, or public figure.They can also be a media platform, personal brand, commercial asset, content business, licensing opportunity, and direct connection to millions of consumers.But how do managers determine what that influence is actually worth?Analytics for Celebrity & Brand Managers provides a practical framework for using data to understand audiences, measure influence, evaluate brand partnerships, improve campaign performance, and build long-term celebrity brand value.Designed for celebrity managers, talent managers, brand managers, creator managers, marketing professionals, PR teams, agents, and personal-brand consultants, this book takes readers from analytics fundamentals to more sophisticated commercial and AI-driven decision making-without requiring a background in statistics or data science.Inside You'll LearnCelebrity & Personal Brand AnalyticsMeasure celebrity brand equityUnderstand the economics of attentionSeparate audience size from audience qualityIdentify the metrics that actually matterTurn influence into measurable business valueAudience IntelligenceAnalyze audience demographics and geographySegment fans by engagement and commercial potentialMeasure audience qualityIdentify high-value marketsUnderstand audience growth and behaviorSocial Media & Content AnalyticsMeasure reach, impressions and engagementAnalyze Instagram, TikTok, YouTube and other platformsIdentify high-performing contentUnderstand video retentionAnalyze sentiment and social conversationsMove beyond followers, likes and vanity metricsBrand Partnership AnalyticsEvaluate celebrity-brand fitCompare endorsement opportunitiesMeasure sponsorship valueAssess exclusivity and usage rightsBuild partnership scorecardsBalance immediate fees against long-term brand equityCampaign & Commercial AnalyticsMeasure campaign ROIUnderstand conversion and attributionAnalyze merchandise and licensing opportunitiesTrack commercial performanceMeasure revenue per engaged fanConnect celebrity activity to business resultsAI for Celebrity ManagersAnalyze thousands of audience commentsIdentify emerging trendsForecast audience growthEvaluate potential partnershipsPredict campaign performanceGenerate management reportsUse AI to accelerate strategic decision makingFeaturing Practical Frameworks Such AsDATA INSIGHT DECISION ACTION COMMERCIAL IMPACTandCELEBRITY AUDIENCE ATTENTION ENGAGEMENT BRAND EQUITY REVENUEThe book also uses recognizable celebrity, athlete, creator, and personal-brand examples to demonstrate how audience engagement, intellectual property, content, partnerships, merchandise, events, and licensing can work together as a commercial ecosystem.Perfect ForCelebrity and talent managers, creator managers, sports managers, brand and marketing managers, PR professionals, influencer agencies, sponsorship professionals, entertainment executives, personal-brand consultants, and students interested in entertainment and creator-economy management.Stop measuring popularity. Start measuring value.Discover how data, analytics and AI can help transform celebrity influence into stronger audiences, smarter partnerships and sustainable Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798170356270

Contactar al vendedor