THE SCIENCE OF CHOICE. VOLUME 1: How the Human Brain Shapes Decisions, Behavior, and the Direction of Our Lives - Tapa blanda

Sinopsis

THE SCIENCE OF CHOICE
Every day, you make choices. But how much do you really understand about what happens in your brain before you make them?
Why do you choose one option over another? Why can two people face the same situation and make completely different decisions? Why do emotions sometimes overpower logic? And why do we sometimes make choices we later wish we had made differently?
The Science of Choice takes you inside the fascinating relationship between the brain, thoughts, emotions, behavior, and decision-making.
Drawing on accessible ideas from neuroscience, psychology, and cognitive science, this book explores what happens behind the scenes when you evaluate options, respond to emotions, weigh risks, form preferences, and make everyday decisions.
You will explore:

• How the brain processes information before a decision is made
• The relationship between emotions and rational thinking
• How past experiences can influence present choices
• Why habits and mental patterns affect decision-making
• How attention, reward, fear, and uncertainty can influence behavior
• Why people sometimes make decisions that appear irrational
• How greater self-awareness can lead to more intentional choices

This is not simply a book about making better decisions. It is an exploration of why human beings choose the way they do.
Whether you are interested in the brain, human behavior, psychology, or the everyday choices that shape your life, The Science of Choice invites you to look beyond the decision itself and examine the remarkable system behind it.

Understand the brain. Understand the choice. Understand yourself.

"Sinopsis" puede pertenecer a otra edición de este libro.