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Sinopsis
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another – a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
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Acerca del autor
Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.
https://victionary.com/pages/about-us
De la contraportada
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another – a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
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From Type to Logo
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: HU-9789887566595
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FROM TYPE TO LOGO
Librería: Speedyhen, London, Reino Unido
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From Type to Logo: The Best Logotypes from Around the World
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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From Type to Logo: The best logotypes from around the world
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condición: New. 2022. Hardcover. . . . . . Nº de ref. del artículo: V9789887566595
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From Type to Logo
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
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HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: HU-9789887566595
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From Type to Logo: The Best Logotypes from Around the World
Librería: California Books, Miami, FL, Estados Unidos de America
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From Type to LOGO: The Best Logotypes from Around the World (Hardback or Cased Book)
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
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Hardback or Cased Book. Condición: New. From Type to LOGO: The Best Logotypes from Around the World 2.56. Book. Nº de ref. del artículo: BBS-9789887566595
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From Type to Logo : The Best Logotypes Around the World
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From Type to Logo: The Best Logotypes from Around the World
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From Type to Logo: The best logotypes from around the world
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2022. Hardcover. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9789887566595
Cantidad disponible: 6 disponibles