AgIdeas 2012: Design is Difference - Tapa dura

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The Design Foundation is a not-for-profit organisation established in 1991 by Ken Cato to develop and present agIdeas International Design Week as an annual event in Melbourne, Australia. agIdeas has grown into one of the largest and most prestigious design festivals in the world, offering an extraordinary program of events that celebrate design excellence and promote the value of design-driven innovation. agIdeas provides inspiration for those who make it a priority to provoke our thinking, stimulate our senses, fire our imaginations and show us how to make our businesses more profitable.

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Produced to celebrate agldeas 2012, this book is an invaluable source of inspiration for anyone who buys design services, is a design educator, is considering a career in design, or is a design professional striving for excellence. Presented inside are profiles of the creative leaders who shared their insights at agldeas 2012 International Design Week, other selected Australian designers who have been invited to showcase their work and the rising new stars of Australian design.

Through the range of programs for emerging and established designers, the business breakfast, the secondary school design forum, the research conference and the children's workshop, and in the distribution of this book, agldeas promotes the benefits of design to all groups in the community. At agldeas 2012, more than 100,000 people will have been exposed to ideas and strategies that are helping make our world look and work better because of design. The Design Foundation is committed to raising awareness of the significant role design can play in enhancing business performance; the work featured is testament to the power and potential of good design. We encourage all businesses to capitalise on the ideas and expertise of skilled designers to help build business advantage.