Smart Business Guide to China E-Commerce: HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET - Tapa dura

Lavin, Frank

 
9789814954655: Smart Business Guide to China E-Commerce: HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET
Tapa dura
ISBN 10: 9814954659 ISBN 13: 9789814954655
Editorial: Open Road Integrated Media, Inc., 2021

Sinopsis

How to win in the world's largest retail market.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.

The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.

A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:

― How any brand can be a pure-play e-commerce brand in China
― How Chinese consumers are different from U.S. consumers
― The main platforms and social media channels
― Case studies of success and failure in China
― How to deal with market entry challenges, trademark registration, and product approval
― How to compete and win in the most challenging―and most promising―retail market in the world

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

One of the leading practitioners in China e-commerce, Frank Lavin is the founder and CEO of Export Now, a U.S. company that helps brands with China market entry and operating e-commerce stores. Export Now has worked with over one hundred brands from around the world in areas from market research, to strategy formulation, to e-commerce store operations. Frank Lavin previously served as Undersecretary of Commerce for International Trade, U.S. Ambassador to Singapore, and in other senior-level positions in government and banking. He has spent most of his life helping companies succeed in China and other overseas markets.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Open Road Integrated Media, Inc.
Año de publicación
2021
Idioma
Inglés
ISBN 10 
9814954659
ISBN 13 
9789814954655
Encuadernación
Tapa dura
Número de páginas
198
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania