EXPERIENCING INNOVATION IN ASIA: Cases in Business Model Development - Tapa dura

ESSEC BUSINESS SCHOOL, ASIA-PACIFIC WITH

 
9789814689144: EXPERIENCING INNOVATION IN ASIA: Cases in Business Model Development
Tapa dura
ISBN 10: 9814689149 ISBN 13: 9789814689144
Editorial: World Scientific, 2015

Sinopsis

 

Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises.

The cases arise from the Asian Strategy Project, an initiative conceived by ESSEC Business School and supported by Capgemini Consulting. As part of this unique programme, students were embedded in a company in an Asian emerging market and given the opportunity to develop their understanding of an innovative business model by working on real strategic issues that the company faced.

Written by ESSEC professors, this book gathers a representative selection of the resulting cases, creating a repository of knowledge for business students, teachers and professionals who wish to learn more about innovative business models in Asia.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises. The cases arise from the Asian Strategy Project, an initiative conceived by ESSEC Business School and supported by Capgemini Consulting. As part of this unique programme, students were embedded in a company in an Asian emerging market and given the opportunity to develop their understanding of an innovative business model by working on real strategic issues that the company faced. Written by ESSEC professors, this book gathers a representative selection of the resulting cases, creating a repository of knowledge for business students, teachers and professionals who wish to learn more about innovative business models in Asia.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
World Scientific
Año de publicación
2015
Idioma
Inglés
ISBN 10 
9814689149
ISBN 13 
9789814689144
Encuadernación
Tapa dura
Número de páginas
328
Editor
Consulting Capgemini, Business School ESSEC
Contacto del fabricante
no disponible
Persona responsable
no disponible