Artículos relacionados a QUANTITATIVE MODELLING IN MKTG & MNGT

QUANTITATIVE MODELLING IN MKTG & MNGT - Tapa dura

LUIZ MOUTINHO & KUN-HUANG HUARNG

 
9789814407717: QUANTITATIVE MODELLING IN MKTG & MNGT
Tapa dura
ISBN 10: 9814407712 ISBN 13: 9789814407717
Editorial: World Scientific, 2012

Sinopsis

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.

Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.

This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
World Scientific
Año de publicación
2012
Idioma
Inglés
ISBN 10 
9814407712
ISBN 13 
9789814407717
Encuadernación
Tapa dura
Número de páginas
530
Editor
Huarng Kun-Huang, Moutinho Luiz
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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