Inside Real Innovation: šHow the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving

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9789814327985: Inside Real Innovation: šHow the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving

This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is failing to work as it once did, and what all parties can do to build a better system for the future.

Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation -- until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American "pipeline" for carrying this process has been pulled apart.

The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government.

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From the Inside Flap:

This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.

About the Author:

Eugene Fitzgerald is the Merton C Flemings SMA Professor of Materials Engineering at the Massachusetts Institute of Technology, Visiting Professor of Management in the Johnson School at Cornell University and Fellow in the Singapore-MIT Alliance. He is Founder and Board Chairman of Innovation Interface. Building upon his early experience at AT&T Bell Labs, he has created and led a series of fundamental innovations, from early technology to final implementation in the market. As a serial entrepreneur, he has been a founder or founding team member of five start-up companies.

Andreas Wankerl is Operations Director of the Innovation Interface. He conceptualized its beginnings and co-founded its precursor, the Business of Science and Technology Initiative at Cornell University. The Innovation Interface works with corporations on innovation processes and innovation projects at the corporate/university interface. With a PhD in Electrical Engineering and after managing international sales and customer relations in the semiconductor equipment industry, he returned to Cornell to earn his MBA and to start what has become the Innovation Interface.

Carl J Schramm, president and CEO of the Kauffman Foundation, is an international authority on entrepreneurial innovation and economic growth. He has served on two Department of Commerce innovation committees during both the Bush and Obama administrations, advises government leaders worldwide on economic expansion, and serves on the Prime Minister of Singapore s Research, Innovation and Enterprise Council. Trained as an economist and lawyer, Schramm has founded and cofounded several healthcare finance and information technology companies. His commentary appears in major publications such as Foreign Affairs and The Wall Street Journal, and his book, Good Capitalism, Bad Capitalism, is available in nine languages.

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Fitzgerald, Eugene
ISBN 10: 9814327980 ISBN 13: 9789814327985
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Descripción Estado de conservación: New. Our Ranking is Your Confidence! This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right! This item is unread with a few shelving bumps. Nº de ref. de la librería 1XGDJP0018N3_ns

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Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
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Descripción World Scientific Publishing Co Pte Ltd, Singapore, 2011. Hardback. Estado de conservación: New. Language: English . Brand New Book. This break-through innovation book gives a ground-floor view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation. Nº de ref. de la librería AAZ9789814327985

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Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
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Descripción World Scientific Publishing Co Pte Ltd, Singapore, 2011. Hardback. Estado de conservación: New. Language: English . Brand New Book. This break-through innovation book gives a ground-floor view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation. Nº de ref. de la librería AAZ9789814327985

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Descripción Estado de conservación: New. Our Ranking is Your Confidence! This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right! This item is unread with a few shelving bumps. Nº de ref. de la librería 1XGDJP0018N3

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Descripción World Scientific Publishing Company 2/28/2011, 2011. Hardback or Cased Book. Estado de conservación: New. Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market -- And Get the Economy Moving. Book. Nº de ref. de la librería BBS-9789814327985

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Descripción World Scientific Publishing Co Pte Ltd. Hardback. Estado de conservación: new. BRAND NEW, Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market - and Get the Economy Moving, Eugene Fitzgerald, Andreas Wankerl, Carl Schramm, This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation. Nº de ref. de la librería B9789814327985

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Descripción World Scientific Publishing Co Pte Ltd, 2010. Estado de conservación: New. Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. Num Pages: 252 pages, black & white illustrations, figures. BIC Classification: KJD. Category: (G) General (US: Trade). Dimension: 232 x 160 x 19. Weight in Grams: 512. . 2010. 1st Edition. Hardcover. . . . . . Nº de ref. de la librería V9789814327985

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Descripción World Scientific Publishing Co Pte Ltd, 2010. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CA-9789814327985

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