Artículos relacionados a Marketing and Smart Technologies: Proceedings of ICMarkTech...
Marketing and Smart Technologies: Proceedings of ICMarkTech 2020: 205 (Smart Innovation, Systems and Technologies) - Tapa dura
Sinopsis
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Álvaro Rocha holds the title of Honorary Professor and holds a D.Sc. in Information Science, Ph.D. in Information Systems and Technologies, M.Sc. in Information Management and BCS in Computer Science. He is Professor of Information Systems at the University of Lisbon, President of AISTI (the Iberian Association for Information Systems and Technologies), Chair of the IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter and Editor-in-Chief of both JISEM (Journal of Information Systems Engineering & Management) and RISTI (Iberian Journal of Information Systems and Technologies).
José Luís Reis received Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM, Porto. He is a Professor at ISMAI, IPAM and as invited at ISCAP.IPP. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems”, “Marketing in agri-food – fundamentals and case studies”, “Gamification Model for SMEs” and “Marketing and Smart Technologies”.
Marc K. Peter received Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing. He is a Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching focus are digital transformation, digital marketing and cyber security.
Ricardo Cayolla received Ph.D. in “Marketing and Strategy and is the author of seven books. He is Neuroscience Co-Creator of the projects “Super-Humans” and “How Humans Learn”. Original researcher integrates research done in neuroscience. With a graduation in “Design Thinking for Business Innovation” from ESADE,he applies the research in several areas in the business world. He is Visiting Professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China, since March 2017. Sandra Loureiro (Ph.D.) is Associate Professor at Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), and she is Director of the Ph.D. in Management, specialization in Marketing, and the Ph.D. in Tourism Management. Her current research interests include relationships, tourism marketing and technologies related issues, such as VR, AR and AI. Her papers have been published in a variety of peer-reviewed journals that include Journal of Marketing, Journal of Retailing, Tourism Management, Journal of Business Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Cleaner Production and Journal of Brand Management or Online Information Review.
Zorica Bogdanović received Ph.D. and is Associate Professor at the Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc. and Ph.D. studies. Her professional and scientific interests include e-business, Internet marketing, Internet technologies and Internet of things. The results of her research have been published in many well-known international journals and conference proceedings.
De la contraportada
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSpringer-Verlag GmbH
- Año de publicación2021
- ISBN 10 9813341823
- ISBN 13 9789813341821
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas832
- EditorRocha Álvaro, Reis José Luís, Bogdanovi¿ Zorica, Cayolla Ricardo, Loureiro Sandra, Peter Marc K.
- Contacto del fabricanteno disponible
Comprar nuevo
Ver este artículo
EUR 296,61
EUR 19,49 gastos de envío desde Alemania a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Marketing and Smart Technologies: Proceedings of ICMarkTech...
Imagen del vendedor
Marketing and Smart Technologies
Impresión bajo demandaLibrería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Discusses smart technologies for effective solutions in business and marketingPresents the outcomes of the ICMarkTech 2020 conference, held from October 8 to 10, 2020Serves as a reference resource for researchers and practitioners . Nº de ref. del artículo: 418570360
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Marketing and Smart Technologies
Publicado por
Springer Nature Singapore Mrz 2021, 2021
ISBN 10: 9813341823
ISBN 13: 9789813341821
Nuevo
Tapa dura
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. 832 pp. Englisch. Nº de ref. del artículo: 9789813341821
Cantidad disponible: 2 disponibles
Imagen del vendedor
Marketing and Smart Technologies : Proceedings of ICMarkTech 2020
Publicado por
Springer Nature Singapore, 2021
ISBN 10: 9813341823
ISBN 13: 9789813341821
Nuevo
Tapa dura
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. Nº de ref. del artículo: 9789813341821
Cantidad disponible: 1 disponibles
Imagen del vendedor
Marketing and Smart Technologies
Publicado por
Springer Nature Singapore, Springer Nature Singapore Mär 2021, 2021
ISBN 10: 9813341823
ISBN 13: 9789813341821
Nuevo
Tapa dura
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Neuware -This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 832 pp. Englisch. Nº de ref. del artículo: 9789813341821
Cantidad disponible: 2 disponibles
Imagen de archivo
Marketing and Smart Technologies (Hardcover)
Publicado por
Springer Verlag, Singapore, Singapore, 2021
ISBN 10: 9813341823
ISBN 13: 9789813341821
Nuevo
Tapa dura
Librería: Grand Eagle Retail, Fairfield, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9789813341821
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing and Smart Technologies: Proceedings of Icmarktech 2020
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Brand New. 721 pages. 9.25x6.10x1.77 inches. In Stock. Nº de ref. del artículo: x-9813341823
Cantidad disponible: 2 disponibles