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New packaging: New style, new material, new structure - Tapa blanda

Page One

 
9789812458339: New packaging: New style, new material, new structure
Tapa blanda
ISBN 10: 9812458336 ISBN 13: 9789812458339
Editorial: Page One Publishing Private Ltd, 2009

Sinopsis

Packaging can be seen everywhere in our daily life. Here we present not common but the most creative packaging designs all over the world and covers different types including drink, food, beauty care, book, CD, luxury goods and other goods. It will be an informative source for professionals.

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Reseña del editor

Packaging can be seen everywhere in our daily life. Here we present not common but the most creative packaging designs all over the world and covers different types including drink, food, beauty care, book, CD, luxury goods and other goods. It will be an informative source for professionals.

Reseña del editor

With the development of economic globalisation, brand concept is the pursuit of each enterprise and packaging is the medium to build a product brand. Packaging design is no longer a mere craft. Instead it has become a complex cultural process, controlled by the buyers' demand for consumer experience and the general growing competition in product range. Therefore developing a new design or re-designing existing packaging today requires a clear strategic approach to ensure that value is added to the product and the corporate brand. Among the world commodity packaging design, there is romantic European packaging, exquisite Japanese packaging, American marketing packaging and Chinese packaging with typical characteristics of the east. 'New Packaging' presents the main trends of packaging design all over the world and displays new mainstream design concepts covering different types of packaging, including drink, food, beauty care, luxury goods and other goods. It will be an informative source for professionals.

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Editorial
Page One Publishing Private Ltd
Año de publicación
2009
Idioma
Inglés
ISBN 10 
9812458336
ISBN 13 
9789812458339
Encuadernación
Tapa blanda
Número de páginas
260
Contacto del fabricante
no disponible
Persona responsable
no disponible