Artículos relacionados a Marketing and Smart Technologies: Proceedings of ICMarkTech...
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2: 337 (Smart Innovation, Systems and Technologies) - Tapa blanda
Sinopsis
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
José Luís Reis has Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM―Porto. He is Professor at University of Maia―ISMAI and ISCAP.IPP and Integrated Researcher in LIACC―Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing and strategic regional planning. He is Author of scientific papers and articles in the fields of marketing automation, artificial intelligence, augmented and virtual reality, information systems modeling, multimedia, gamification, and data mining. He is Author and Co-author of several books, namely Personalization in Marketing―Technologies and Information Systems, Marketing in Agri-food―Fundamentals and Case Studies, Gamification Model for SMEs, Marketing and Smart Technologies, and Information Systems―Diagnostics and Prospectives.
Marc K. Peter is Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. He received his Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing. His research and teaching areas are digital transformation, digital marketing, new work, and cyber-security.
José Antonio Varela González has been Professor at the University of Santiago de Compostela (USC) since 1976, when he began teaching marketing. He was one of the forerunners of this discipline in Spain. The quality of his teaching and research activity earned him a University Professor position at USC in 1989. He has dedicated his career to this, except for the period between 2005 and 2010―during which he served as President of the Court for the Defense of Competition of Galicia. He has led, as Principal Investigator, more than a dozen competitive projects and contracts with companies and institutions. He has directed 17 doctoral theses. He is Author of more than 60 articles in national and international journals with the greatest impact in marketing. He has presented more than 60 papers at the most important international and national marketing conferences. He has been Director of the Business Organization and Marketing Department for 8 years and Director/Coordinator of the POMARK Research Group from 2010 to 2021. He has belonged to the founding group of the European Journal of Business Management and Economics, of which he has been Editor for more than 20 years.
Zorica Bogdanović, Ph.D., is Professor at the Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc., and Ph.D. studies. Her professional and scientific interests include e-business, Internet marketing, Internet technologies, and Internet of things. Results of her research have been published in many well-known international journals and conference proceedings. She is Member of IEEE and Secretary of IEEE Computer chapter CO 16. She is in Chair of the seminar of IEEE Computer chapter CO 16. She is in the chair of the summer school “E-business technologies” at the Faculty of Organizational Sciences since 2014. Since 2016, she is in Chair of the Center for the Internet of things. She was Head of the Department of e-business at the Faculty of Organizational Sciences 2017–2021.
De la contraportada
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSpringer-Verlag GmbH
- Año de publicación2024
- ISBN 10 9811991014
- ISBN 13 9789811991011
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas836
- EditorReis José Luís, Bogdanovi¿ Zorica, Varela González José Antonio, Peter Marc K.
Comprar nuevo
Ver este artículo
EUR 280,48
EUR 19,49 gastos de envío desde Alemania a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Marketing and Smart Technologies: Proceedings of ICMarkTech...
Imagen de archivo
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 (Smart Innovation, Systems and Technologies, 337, Band 2)
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Hervorragend. Zustand: Hervorragend | Seiten: 835 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 42758207/1
Cantidad disponible: 1 disponibles
Imagen del vendedor
Marketing and Smart Technologies
Publicado por
Springer, Berlin|Springer Nature Singapore|Springer, 2024
ISBN 10: 9811991014
ISBN 13: 9789811991011
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on art. Nº de ref. del artículo: 1667469748
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Marketing and Smart Technologies
Publicado por
Springer Nature Singapore Mai 2024, 2024
ISBN 10: 9811991014
ISBN 13: 9789811991011
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1¿3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. 836 pp. Englisch. Nº de ref. del artículo: 9789811991011
Cantidad disponible: 2 disponibles
Imagen del vendedor
Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 2
Publicado por
Springer Nature Singapore, Springer Nature Singapore, 2024
ISBN 10: 9811991014
ISBN 13: 9789811991011
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. Nº de ref. del artículo: 9789811991011
Cantidad disponible: 1 disponibles