Practitioner's Guide To Digital Platform Business, A - Tapa dura

Hong, Jack J; Chiyachantana, Chiraphol N; Ding, David K

 
9789811253263: Practitioner's Guide To Digital Platform Business, A
Tapa dura
ISBN 10: 9811253269 ISBN 13: 9789811253263
Editorial: WSPC, 2022

Sinopsis

This book is a practitioner's guide to digital business models for entrepreneurs, business executives, MBA and undergraduate students. Balancing both frameworks and real-life case studies, it provides readers with the tools for creating successful businesses in the digital age, while at the same time serving as a cautionary tale for those who value businesses by the technology they wield and not the strategies they execute. The business landscape in the last decade was surreal — exhilaration, fear, opportunities, threats, all rolled into one messy landscape. Never before had the world seen disruptions of such unprecedented speed, scope, and scale. Many business leaders were ready to pounce on the new opportunities, but most ended up defeated. They had not anticipated that most disruptive businesses used digital strategies and a small talent pool to sidestep the traditional competencies that mega-corporations had needed decades to build with legions of employees. The core technologies that power the businesses of today's digital giants still revolve around the internet, data, and computing resources. The sudden disruptions to the business landscape is better explained by the ability of digital businesses to further capitalize on the existing technological advancements.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
WSPC
Año de publicación
2022
Idioma
Inglés
ISBN 10 
9811253269
ISBN 13 
9789811253263
Encuadernación
Tapa dura
Número de páginas
124
Contacto del fabricante
no disponible
Persona responsable
no disponible