Artículos relacionados a Architecting Experience: A Conversion Science Handbook...
Architecting Experience: A Conversion Science Handbook (Second Edition): 3 (Advances And Opportunities With Big Data And Analytics) - Tapa blanda
Sinopsis
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Scot Wheeler is a leader in building, managing and supporting Marketing Science teams that develop and deliver consumer intelligence & segmentation, targeting, propensity scoring, predictive modeling & response forecasting, budget allocation & channel planning, cross-channel performance evaluation, environmental trend analysis, testing, targeting and optimization. Scot served as an Adjunct Lecturer in Northwestern University's Master's Degree program in Integrated Marketing Communications from 2013 to 2017, where he taught 'Statistics for Market Research' and a course on Digital Analytics that he developed and introduced to the program. He is currently developing a new course on Conversion Science. Scot began his career in software development, then moved into enterprise BI and analytics before moving to marketing analytics in 2007. He received his MBA in Strategy, Finance and Marketing from Northwestern University's Kellogg School of Management in 2008. Scot's professional background spans a variety of technology, consulting, agency and e-commerce roles. From his start in software development, Scot's 25 years of experience at the intersection of technology and marketing includes work with Electronic Arts, Motorola, AT&T, MasterCard, State Farm, USAA, Progressive, Humana, HP, GE, Yahoo!, Peapod, Conagra and Diageo.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 33,96
EUR 16,98 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoComprar nuevo
Ver este artículo
EUR 40,23
GRATIS gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Architecting Experience: A Conversion Science Handbook...
Imagen de archivo
ARCHITECTING EXPERIENCE: A CONVERSION SCIENCE HANDBOOK - ADVANCES AND OPPORTUNITIES WITH BIG DATA AND ANALYTICS 3
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-188042
Cantidad disponible: 1 disponibles
Imagen de archivo
Architecting Experience: A Conversion Science Handbook (Advances and Opportunities with Big Data and Analytics)
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 280. Nº de ref. del artículo: 385863199
Cantidad disponible: 1 disponibles
Imagen de archivo
Architecting Experience: A Conversion Science Handbook (Advances and Opportunities with Big Data and Analytics)
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 280. Nº de ref. del artículo: 26378040768
Cantidad disponible: 1 disponibles
Imagen del vendedor
Architecting Experience: A Conversion Science Handbook
Publicado por
World Scientific Publishing Co Pte Ltd, SG, 2020
ISBN 10: 9811220107
ISBN 13: 9789811220104
Nuevo
Paperback
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Second Edition. This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery. Nº de ref. del artículo: LU-9789811220104
Cantidad disponible: 4 disponibles
Imagen de archivo
Architecting Experience: A Conversion Science Handbook (Advances and Opportunities with Big Data and Analytics)
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 280. Nº de ref. del artículo: 18378040778
Cantidad disponible: 1 disponibles
Imagen de archivo
Architecting Experience: A Conversion Science Handbook
Publicado por
World Scientific Publishing Co Pte Ltd, 2020
ISBN 10: 9811220107
ISBN 13: 9789811220104
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9789811220104
Cantidad disponible: 15 disponibles
Imagen de archivo
Architecting Experience: A Conversion Science Handbook (Second Edition)
Publicado por
World Scientific Publishing Company, 2020
ISBN 10: 9811220107
ISBN 13: 9789811220104
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9789811220104
Cantidad disponible: 15 disponibles
Imagen de archivo
Architecting Experience: A Conversion Science Handbook (Second Edition) (Advances And Opportunities With Big Data And Analytics)
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9789811220104
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Architecting Experience : A Conversation Science Handbook
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 41636094-n
Cantidad disponible: 2 disponibles
Imagen del vendedor
Architecting Experience : A Conversation Science Handbook
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 41636094
Cantidad disponible: 2 disponibles