Food Consumer Science: Theories, Methods and Application to the Western Balkans - Tapa blanda

 
9789401780537: Food Consumer Science: Theories, Methods and Application to the Western Balkans
Tapa blanda
ISBN 10: 9401780536 ISBN 13: 9789401780537
Editorial: Springer, 2015

Sinopsis

This book explores the main methods, models and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each with case studies. Includes research conducted 2008 to 2011 for the Focus-BALKANS project.

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De la contraportada

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Each chapter of Food Consumer Science: Theories, Methods and Application to the Western Balkans includes an introduction, an explanation of the methodology applied and illustrations with a case study. Coverage includes such topics as theories of food choice; segmenting consumers using cluster analysis; the emerging market for health claim products; the use of focus groups for assessing fruit perceptions; methods for analyzing consumer interest in organic and traditional foods and more.

A final chapter offers conclusions concerning the major evolving markets for health claim products, fruits, organic products and traditional food and presents findings on food choices of Western Balkan consumers. The book declares an urgent need for development of consumer rights and of public health policies, which must be supported by a Europe-wide network of scientists and public health officials.

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Editorial
Springer
Año de publicación
2015
Idioma
Inglés
ISBN 10 
9401780536
ISBN 13 
9789401780537
Encuadernación
Tapa blanda
Número de páginas
160
Editor
Barjolle Dominique, Gorton Matthew, Milošević Đorđević Jasna, Stojanović Žaklina
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Alemania

Otras ediciones populares con el mismo título

9789400759459: Food Consumer Science: Theories, Methods and Application to the Western Balkans

Edición Destacada

ISBN 10:  9400759452 ISBN 13:  9789400759459
Editorial: Springer, 2013
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